Starbucks' New Superstar CEO Just Released His Plan to Fix the Business
Here's What Investors Need to Know
Starbucks' new CEO, Laxman Narasimhan, has released his plan to fix the business. The plan includes a number of initiatives, such as investing in new stores, improving the customer experience, and expanding the company's digital presence.
Investing in New Stores
Starbucks plans to invest in new stores in both the United States and China. The company plans to open 2,000 new stores in the United States by 2025, and 3,000 new stores in China by 2023.
Improving the Customer Experience
Starbucks plans to improve the customer experience by investing in new technology and training employees. The company plans to roll out a new mobile app that will allow customers to order and pay for their drinks ahead of time. The company also plans to increase the number of employees at its stores.
Expanding the Company's Digital Presence
Starbucks plans to expand its digital presence by investing in new digital channels. The company plans to launch a new website and mobile app, and it plans to increase its presence on social media.
What Investors Need to Know
Investors should be aware of the following risks associated with Starbucks' new plan:
- The plan is ambitious and may be difficult to execute.
- The plan requires a significant investment of capital.
- The plan may take several years to produce results.
However, investors should also be aware of the following potential rewards associated with Starbucks' new plan:
- The plan could help Starbucks to improve its sales and profits.
- The plan could help Starbucks to expand its market share.
- The plan could help Starbucks to become a more innovative company.
Overall, Starbucks' new plan is a risky but potentially rewarding investment. Investors should carefully consider the risks and rewards before investing in Starbucks.
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